When operating an Internet business, you are competitive for traffic 24 hours a day. Driving traffic to your site is not always an easy task. You need to be more creative than your competitors to convert traffic into sales.
Here are some ways of increasing your sales:
1. What is your target market? What can you do to make your website or blog more appealing? Get someone you trust to look at it and make some suggestions. When you sign on to your site, make note of where your eyes are drawn. How can you increase its appeal? Would a change in color help? Would pictures or graphics help? Would adding some technology help?
An example of this is if you have a site that deals with mortgages adding a mortgage calculator would increase the amount of time people stay on your site. The more interactive your site is, the more people will return to it.
Financial websites dealing with the stock markets could include stock quotes. You could also include a stock market feed program that updates stocks live on your site.
If you really want to increase your traffic, you could hire an expert to tailor your site to what you are selling. Another way to draw traffic is adding content daily to encourage your clients to return often.
The general idea is to be different from your competition. The idea is that you are trying to be different than your competitor in how your visitors view your website.
2. Join social networking sites. Choose small niche sites that fit what you are selling. Facebook and MySpace get a lot of attention but are already overwhelmed with advertising.
Spend some time locating niche sites and market on them.
3. Come up with ideas to get people to join your mailing list. Offer free samples of your products or have a contest to win some free products. This gives you access to their email.
Hire someone to design a banner ad to represent your product. It is worth it to invest in professional design.
Keep growing and changing your site. The worst thing you can do is let your site get stale. Add unique content regularly.
Source by John Baril
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