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Don’t just stir; Stircle – TechCrunch

Although I do my best to minimize the trash produced by my lifestyle (blog posts notwithstanding), one I can’t really control, at least without carrying a spoon on my person at all times, is the necessity of using a disposable stick to stir my coffee. That could all change with the Stircle, a little platform that spins your drink around to mix it.

Now, of course this is ridiculous. And there are other things to worry about. But honestly, the scale of waste here is pretty amazing. Design house Amron Experimental says that 400 million stir sticks are used every day, and I have no reason to doubt that. My native Seattle probably accounts for a quarter of that.

So you need to get the sugar (or agave nectar) and cream (or almond milk) mixed in your iced americano. Instead of reaching for a stick and stirring vigorously for 10 or 15 seconds, you could instead place your cup in the Stircle (first noticed by New Atlas and a few other design blogs), which would presumably be built into the fixins table at your coffee shop.

Around and around and around she goes, where she stops, nobody… oh. There.

Once you put your cup on the Stircle, it starts spinning — first one way, then the other, and so on, agitating your drink and achieving the goal of an evenly mixed beverage without using a wood or plastic stirrer. It’s electric, but I can imagine one being powered by a lever or button that compresses a spring. That would make it even greener.

The video shows that it probably gets that sugar and other low-lying mixers up into the upper strata of the drink, so I think we’re set there. And it looks as though it will take a lot of different sizes, including reusable tumblers. It clearly needs a cup with a lid, since otherwise the circling liquid will fly out in every direction, which means you have to be taking your coffee to go. That leaves out pretty much every time I go out for coffee in my neighborhood, where it’s served (to stay) in a mug or tall glass.

But a solution doesn’t have to fix everything to be clever or useful. This would be great at an airport, for instance, where I imagine every order is to go. Maybe they’ll put it in a bar, too, for extra smooth stirring of martinis.

Actually, I know that people in labs use automatic magnetic stirrers to do their coffee. This would be a way to do that without appropriating lab property. Those things are pretty cool too, though.

You might remember Amron from one of their many previous clever designs; I happen to remember the Keybrid and Split Ring Key, both of which I used for a while. I’ll be honest, I don’t expect to see a Stircle in my neighborhood cafe any time soon, but I sure hope they show up in Starbucks stores around the world. We’re going to run out of those stirrer things sooner or later.


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Sachin Iyer

I am a self‐learned digital executive, leader, strategist and trainer by profession and experience. I have rich experience as marketer, trainer, entrepreneurial evangelist and start up facilitator. I admire first generation of entrepreneurs and conducted more than 200 programs to establish startup ecosystem in Central India. I have worn many hats in my career, as a result, I have a unique ability to manage multi‐disciplinary projects and navigate complex challenges in the process. I have big ideas and I don't care who gets credit, I just like to facilitate. Drop me a line anytime, whether it's a collaboration, writing projects, skills training or just business - will love to hear from you - [email protected]

Latest posts by Sachin Iyer (see all)

  • Timescale is leading the next wave of NYC database tech – TechCrunch - April 22, 2018
  • BigID lands in the right place at the right time with GDPR – TechCrunch - April 22, 2018
  • Full-Metal Packet is hosting the future of cloud infrastructure – TechCrunch - April 22, 2018

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