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Apple acquires SMI eye-tracking company

In a move that is sure to stoke rumors about Apple’s future work in augmented and virtual reality technologies, Apple has acquired SensoMotoric Instruments (SMI), a eye-tracking firm, MacRumors reports.

The German company, which was founded in 1991, has done significant work in eye-tracking research with proprietary eyeglass hardware while also working on consumer-focused applications like eye-tracking for virtual reality. Last year, the company announced that it had created an eye-tracking development kit for the HTC Vive VR headset.

We reached out to Apple for confirmation of the acquisition and they gave us their classic line, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

We don’t know any details on how much Apple paid for the company or whether it will operate independently, but we’re keeping an eye out.

One of the primary VR and AR-based use cases for the technology is called foveated rendering which tracks the locations of the user’s gaze and renders the focal area at full resolution while blurring out the rest, lessening the processing load significantly. The technology is seen as essential by many experts to bring ultra high-resolution screens to VR and AR headsets.

Eye-tracking technology also has a number of use cases for headset-based AR and VR input. In October, Google acquired Eyefluence, an eye-tracking startup that uses eye movements to make interface selections.

Last month, Apple introduced ARKit, a set of APIs for developers interested in building augmented reality experiences. The company also brought VR development support to the company’s highest-end desktop, the iMac Pro.

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Sachin Iyer

I am a self‐learned digital executive, leader, strategist and trainer by profession and experience. I have rich experience as marketer, trainer, entrepreneurial evangelist and start up facilitator. I admire first generation of entrepreneurs and conducted more than 200 programs to establish startup ecosystem in Central India. I have worn many hats in my career, as a result, I have a unique ability to manage multi‐disciplinary projects and navigate complex challenges in the process. I have big ideas and I don't care who gets credit, I just like to facilitate. Drop me a line anytime, whether it's a collaboration, writing projects, skills training or just business - will love to hear from you - [email protected]

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