Product Creation – How to Develop a Coaching Program

As an Internet marketer I love focusing on product creation in developing new products for each price level of my sales funnel. You need to keep in mind that you need to offer your subscribers and customers products ranging from a free giveaway to a higher level big ticket item such as a coaching program.

The idea with a coaching program is that you offer monthly coaching and in return receive a monthly payment.

I find that the easiest way to automate my coaching program is to create a series of lessons (like these) that are designed to offer value to everyone in the program, and additionally offer unlimited email support.

I prefer to use the PayPal subscription feature to accept the monthly payments. It is easy to set up – just go into your account with PayPal, go to the merchant services section, then scroll down to subscription buttons.

You will find when you set up a coaching program that the bulk of your energy and effort is spent near the beginning of the program, when your new coaching clients are just learning to do things the way you do them, or they are just getting started with whatever you are coaching.

Once you write the lessons, you will find that many of your clients will ask the same questions. This generally indicates that you have not been clear on some instruction, or you have not answered all the questions that need to be answered. So once you have created the initial set of lessons, go back into them as your clients ask questions, and answer the questions they ask.

I find that as time goes on, I get fewer and fewer questions – and the questions become much more targeted, as well.

So how to deliver the lessons?

Assuming they are an information product, and can be delivered digitally, I prefer to use Adobe to convert my lessons into pdfs, and then I use my Aweber autoresponder to deliver the lessons.

This allows me to completely automate the delivery of my coaching program, and as long as I check my email frequently (as I do anyhow), I can offer an incredible coaching program with minimum time requirements from me.

So how many lessons do you need to start your coaching program with?

I started mine with one – the first one. Then about once per week I write a new one. This allows you to keep up with the needs of the first class of coaching clients, and adapt the lessons if necessary. Once you have created the series of lessons, you can always go back in and adjust the content if necessary. And as long as you continue to write an additional lesson each week, you can extend the length of the program.

Do not allow your lack of experience or even a small list deter you from creating a coaching program. Just remember that you need to have a big ticket item in your sales funnel. The easiest one to fit in is a coaching program.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free eBook 27 Habits of Internet Marketing Super Stars.

Source by David Hale

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Sanjay Tatwawadi
Sanjay , allthough an engineer by profession has varied interests in sales, marketing, sports, science and spiritualism. He coaches and specialises in training the new generation for betterment in life. A Rotarian to the core, he has excelled in adding value added program for enrichment of society at large Having lead the team to different countries in vocational and cultural exchange programs. An avid cyclist and badminton player, he is passionate in writing and promoting good reading habits in youngsters.

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