Article Marketing – Example of Tracking and Testing for Article Marketing III

There are days when I submit an article – and someone published my article – I may get one-thousand page-views, in three hours. I like to look at surprises. Over the course of a week, I have one-thousand page-views per day. If I look at my traffic from EzineArticles, and I see that out of that one-thousand, every single day – or, seven thousand for the week, I see that I've got about seven-hundred visitors. From there, I average about forty-percent on my Squeeze-Page. So I've got two-hundred and eighty subscribers. Those are not my weekly numbers – but, that's how I come up with these numbers.

Then, I can pull my ezinearticles data from several months before. I can pull one month – I can go back to August and copy-and-paste it into an Excel Spreadsheet. I can look at how many page-views I got per article that was published, nine-months ago. I can look at the average amount of page views that I get per article. I find that is a more accurate method than, taking everything that I've got, grouping it altogether, and coming up with a number. If I write an article today, it does not make me as much money today as an article that I wrote nine months ago. It's been circulating the internet for nine months. Granted, I do not get as much traffic out of an article that I wrote nine months ago than I get for one that I wrote today. There's still an cumulative effect.

My conversion rate is about ten percent. For example, if I get one-thousand page-views, I'm going to get about one-hundred visitors. My conversion rate on my average Squeeze-Page is around forty percent. So if I get one-thousand page views, I'm going to get around forty subscribers. When I use that number, I'm looking at articles that are more than ninety days old. Obviously, articles that are not more than ninety days old are going to have a lower average number of total subscribers from them. I am generating – putting all of my articles together – around ten articles per visitor, that I write. For articles that have been online for more than ninety days, I'm guess that I'm close to six subscribers per article.

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Sanjay Tatwawadi

Sanjay , allthough an engineer by profession has varied interests in sales, marketing, sports, science and spiritualism. He coaches and specialises in training the new generation for betterment in life. A Rotarian to the core, he has excelled in adding value added program for enrichment of society at large Having lead the team to different countries in vocational and cultural exchange programs. An avid cyclist and badminton player, he is passionate in writing and promoting good reading habits in youngsters.

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