According to the latest research report by eMarketer, the ads spending on the internet will run circles around TV ads in 2017 for the first time. According to estimates, companies will spend about $ 72 billion on TV ads. On the other hand, the spending on online ads will be $ 77.4 billion, give or take. From this, you can have a clear idea of the importance of digital marketing in today's world. Given below are 5 tips for your digital marketing campaigns. Read on.
1. Come up with a Data-Driven Strategy
Over the past few years, businesses have been following data-driven strategies. As a matter of fact, it has been considered as one of the top revolutionary steps. Nowadays, you can understand the information you get and you can even organize it in order to benefit your business. So, if you want to get a greater ROI, we suggest that you put together a great data-driven strategy and then implement it.
2. Go For Engaging Content:
Today's SEO is about one thing: quality content that is engaging as well. As a matter of fact, Google rewards through greater visibility to the sites that have best content and greater engagement level. However, your focus should not be on the quality of content alone. Instead, what you need to do is make your content engaging.
3. Use Videos for Effective Storytelling
Modern businesses are planning to focus on videos instead of just articles and blogs. Whether you want to make videos and graphics for your blog, social media page or website, videos can boost engagement helping you achieve your business goals. The fact of the matter is that it all boils down to storytelling so you can project your products and services.
4. Work on Personalized Marketing
For marketing success, you should rely on focused targeting through personalized marketing campaigns. These days, the success of content is dependent upon its assurance to satisfy the needs and preferences of your audience. Nowadays, you need to make sure that your profiles are hitting the target based on your research and data. As said earlier, the marketing efforts based on data and strategy can help you tremendously if you want to achieve your goals.
5. Focus More on Mobile Devices
Now, if you are looking for a single factor that can help you with your marketing efforts, it's mobile. As a matter of fact, mobile is on the list of extremely important factors that can have a great impact on your design, content creation, web development, promotion and user experience. You can have a great idea of the importance of mobile from the fact that about 80% of the net users access the internet through their cell phones. By the end of 2016, the number of smartphone users reached 2 billion.
So, if you have been looking for some powerful tips to improve your digital marketing campaigns, we suggest that you check out these 5 tips. Hopefully, your strategies will help your business grow as fast as possible.
Source by Shalini Madhav
Sachin Iyer
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