While you are reading this, your PPC campaigns are overcome with profit-sucking leaks. Indeed, you and probably 98% of pay per click advertisers are giving dollar after unnecessary dollar into the bulging funds of the likes of Google, Yahoo and Microsoft.
What’s worse, you go about your business day to day without even realizing the money you are throwing down the advertising drain. Of course, you probably have more imperative things to worry about than tossing away a few occasional bucks, right? Except that these leaks add up to thousands and thousands in both wasted ad spend and lost sales and customers every single month. The tragedy is that this is happening to so many advertisers like you simply because your PPC campaigns are not receiving daily maintenance, being expertly optimized, or increasing your return on investment from continuous improvement. Maybe you are even seeing a “fine” return on your PPC spending and pulling in a tangible profit but the Leaks are there, gradually but steadily costing you.
Now, there are a couple of ways that you can deal with the problem leaks in your PPC campaigns.
You can always try to figure out where the biggest leaks are in your campaigns all by yourself, you may even be able to plug a few holes and produce better results after some painful trial and error. You could spend a lot of time studying the various pay per click engines and pouring over the intricate details required to properly implement, optimize, and manage your pay per click campaigns. Or you may decide that your time is best spent when focused on the areas of your business that you are already the expert in, and turn the reigns over to an experienced professional who can not only help plug the leaks in your pay per click marketing efforts, but whose abilities and tools allow him to implement proven strategies, optimize the entirety of your efforts, and continually work to improve your PPC efforts.
You needing the help of a pay per click veteran is not only the smart thing to do, it is the necessary thing. As you may have noticed you are wasting time spending a small amount of effort on your AdWords advertisements. If you hand them over to someone more experienced you will be able to focus on other aspects of your business. As an advertisement should be working for you and not you work for your ad.
PPC traffic is great for most businesses because it’s constant, it’s inexpensive (when done right), and it’s targeted so it converts very well into sales. However, the very best aspect of pay per click marketing, and AdWords in particular, is that the system is intended to reward the smartest advertisers.
Source by Verne Eliasov
Sachin Iyer
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