How to Build Your Career Using Social Networks

If you are looking to advance your career, make business connections, or even keep your eyes open for new job opportunities, social media is rapidly becoming the go-to tool. These days, more and more recruiters, hiring managers and decision makers are using social media regularly to search for talent. Just think – it was only 2007 when social networks took off. Now memberships around the world are in the multi-millions. At last check, Facebook had more than 400 million users worldwide and in Los Angeles specifically, it is estimated to be about 1/10 of that.

In order to build, grow and sustain your career, you need to create a strategy; and using social networks is a key tactic. So, how do you build your career using social networks? Here are a few tips to get you started:

• Take a good look at where you are today. Think about these things: Who are you?
Where do you see yourself? What are your goals and passions? What does your current network look like? You can not create a social networking strategy until you take a good look at where you are now and where you want to go.

• Develop your personal brand. In terms of social media, build and manage your digital assets so that others can discover and connect with you easily. Consider writing a blog, posting an article, commenting on an existing article or create a webinar, video blog or tele-seminar. All of these things help build your personal brand and give you much credibility in your field.

• Choose social media tools that are right for you. Consider having two profiles. Use one social network only for family and friends and use other social networking tools for your career. LinkedIN, for example, is a great tool for career and business people. It is also one of the social media tools that potential employers utilize to source potential candidates.

• Monitor your online reputation. This is one of the most important things you can do. Google your name and review your social networks to see what others are saying about you. Utilize tools such as Google Alerts to keep track every time your name is mentioned.

Contrary to popular belief, it is not necessary to be on every social media network site known to man. It is best to be strategic and use social media networks wisely. Recruiters and hiring managers are overwhelmed by sifting through thousands of resumes per day. Choose the right networking tools and use them wisely. You will build credibility and an online presence that is – classic.

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Sachin Iyer

I am a self‐learned digital executive, leader, strategist and trainer by profession and experience. I have rich experience as marketer, trainer, entrepreneurial evangelist and start up facilitator. I admire first generation of entrepreneurs and conducted more than 200 programs to establish startup ecosystem in Central India. I have worn many hats in my career, as a result, I have a unique ability to manage multi‐disciplinary projects and navigate complex challenges in the process. I have big ideas and I don't care who gets credit, I just like to facilitate. Drop me a line anytime, whether it's a collaboration, writing projects, skills training or just business - will love to hear from you - [email protected]

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