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How to Test Website Using Google Optimizer


Testing is important for any promotion campaign to be successful. Testing can provide insightful information to improvise your promotional efforts and thus elevating your conversion rates and ROI. Custom-made programs can be created through DotNetNuke development for testing and maintaining the world wide web-site. Google optimizer is a tool that helps in testing of various elements of a web-site or webpage to be most effective.


In context of the webpage content and online commercials, the testing is completed through following ways:

Split Testing

A split check would basically check promotional elements against each other to know which a better performer is. For example, identical copies of an commercial is sent to different sites or landing pages to examine which web-site yields better click through and conversion rate. In some other cases, different commercial copies can be sent to single landing page to examine which commercial is more effective.

Multivariate Testing

Multivariate testing tests over a single element at a time. Such tests require more of statistical and sophisticated analysis tools to find the general effectiveness. Google optimizer is a free tool from Google for multivariate testing.

Google Optimizer

It lets users check several content combinations on a landing page or web-site with a clear aim of elevating online conversion rates. It is an simple solution for lots of individuals who might not have an access to DotNetNUke development companies to build custom testing program for them. The check results through such web-site analyzers can significantly help to improvise your web-site accordingly for better conversion rate.

How to Check Through Google Optimizer

To check a landing page through Google optimizer, it must have an actionable prompt to select its conversion rate. For a transactional web-site campaign, purchasing an item can be the action and for a lead generation web-site campaign registration of electronic mail address can be the action prompt to measure conversion. You may use different variations of the contents and experiment with optimization to measure the results.

Once the testing has been performed on the actionable landing page, you can check the conversion page which is usually an acknowledgement of the action or transaction. A conversion page is usually a page with “Thank you for registering/ordering with us” message. Ideally, somebody who lands on a conversion page is a confirmed converted traffic to be counted by the analyzer tool.

Testing Elements

With Google optimizer, you can check as much as 8 net site elements simultaneously. Here are the most significant net site elements that must be tested for optimum results:

  • Titles or headlines
  • Call to action prompt buttons
  • Product or other images
  • Assurances
  • Forms

Before you start testing the net site elements, you would require to some JavaScript tags to be inserted in to the HTML coding of the page. The optimizer automatically generates these codes for you. So, even technically not-so-sound people can also use it basically.

Study the Results

Due under the microscope executed, the net site optimizer program would document actionable knowledge based on tested elements. The best performing variants are clearly projected. It is important to permit the check run for full length to attain statistically valid results.

In online world, even smallest details can fetch great results. If all this is still a hard job for you, it is convenient to hire the services of professional optimizers to do it for your benefit on a reasonable cost.

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Sachin Iyer

I am a self‐learned digital executive, leader, strategist and trainer by profession and experience. I have rich experience as marketer, trainer, entrepreneurial evangelist and start up facilitator. I admire first generation of entrepreneurs and conducted more than 200 programs to establish startup ecosystem in Central India. I have worn many hats in my career, as a result, I have a unique ability to manage multi‐disciplinary projects and navigate complex challenges in the process. I have big ideas and I don't care who gets credit, I just like to facilitate. Drop me a line anytime, whether it's a collaboration, writing projects, skills training or just business - will love to hear from you - [email protected]

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