Using Social Media to Promote Your Book

Do you use social media sites to stay connected with current and past collections? Has a friend suggested that you create a profile on LinkedIn, create a page on Facebook, or send a tweet using Twitter? If you are an author and have limited experience with these sites, they will become your best friend. Each of these sites uses different language:

  • You have followers on Twitter
  • You have fans on Facebook (on a business page), or friends on a personal page
  • You have connections on LinkedIn
  • You tweet on Twitter
  • You share on Facebook
  • You update on LinkedIn

Authors may find participating in social media difficult because as an author, you feel comfortable writing a book – a very private and internal process. You have to participate though to generate awareness of you and your book. Once you put your photo out there, the worst is done!

The easiest social media site to start with is LinkedIn, the most popular professional-oriented site that focuses on business relationships. LinkedIn provides professionals with a way to connect and share information – in an author's case, information about your book. Started in 2002 in the living room of co-founder Reid Hoffman, it officially launched on May 5, 2003. It grew in that first year from 350 to 81,000 members, and in March 2012 it had 161 million members.

Get started by creating (or updating) your LinkedIn profile to emphasize aspects of your books. Upload a professional photo, add your book to the Amazon reading list, and join groups related to your book's topic. Include information about your book in the " Update " section of your profile to promote your book and leave it there until publication. After you publish your book, move this promotion to the " Summary " section that remains static and use the Update section for daily or weekly postings. Initially, you may want to include the promotional message in both locations. Only the Summary section appears in your Public Profile, which is what anyone who does not belong to LinkedIn sees.

If you blog, include the blog application on LinkedIn so that your posts appear in your news feed; if not, start a blog. Use a soft selling approach when using social media sites because viewers do not appreciate blatant sales pitches. Share knowledge you have about your topic area to establish yourself as a reliable person and others will ever connect with you. Once you have your profile updated with as much book-related content as possible, start inviting new connections.

LinkedIn provides a toolkit you can use to promote yourself, share your activities and interests, and chat with others about topics of interest. Because professionals read books, you must participate here to publicize your book. Joining LinkedIn (or updating your profile) is the second step to successfully marketing your book.


Source by Susan Page

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I am a self‐learned digital executive, leader, strategist and trainer by profession and experience. I have rich experience as marketer, trainer, entrepreneurial evangelist and start up facilitator. I admire first generation of entrepreneurs and conducted more than 200 programs to establish startup ecosystem in Central India. I have worn many hats in my career, as a result, I have a unique ability to manage multi‐disciplinary projects and navigate complex challenges in the process. I have big ideas and I don't care who gets credit, I just like to facilitate. Drop me a line anytime, whether it's a collaboration, writing projects, skills training or just business - will love to hear from you - sachin@eq4c.com

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