Small Business Blogs Vs Corporate Communication Blogs – Customers Choose Creative Content

Okay so you are a small business person and you now have your own blog. Of course, now you have also noticed that your major competition, a big corporation, also has a communication blog. You worry because it is slick, trendy and obviously professionally done. So, you are wondering how can you compete with that? Well, the Internet levels the playing field in this case. How so you ask?

Well, it is the customer who chooses which content they wish to read on the Internet, the consumer is king, they know it and no corporation or anyone else for that matter is going to tell them what to read, how to think or what to say in the information age. Indeed, power to the people is a very good statement right about now in the blogosphere.

Guess what? You have a serious advantage on your blog, because your business is local and you can cater to the local area, whereas your corporate communication blog competitor can not! You can write posts about your small business and how you interface with the community locally; you can discuss nonprofit groups, schools, parks and all things local.

Folks are concerned about the things that affect themselves and their families personally. So, capitalize on this fact. Make a list of potential things that you hear your customers talking about and ask them for advice on what to post on your blog. Many of your customers will have opinions on such things. You see, you can compete against the Big Boys Blogs without any problem, so do not let their communication blogs psyche you out.


Source by Lance Winslow

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Dr. Ravindra Aher is management theatrics stimulator and skills evangelist with rich corporate & academic experience of 25 years, having worked with multinational companies and academic institutions of repute. Always keen to share his knowledge and he is passionate about bridging the prevailing skill gap in students & corporate through structured value added programs. He is an avid blogger and twitter enthusiast. He previews books and promote good reading culture in young generation.

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Categories: 21st Century Skills

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